Dr. Donna J Broussard

The Profit Imperative: Why Cost-to-Serve (CTS) Analytics is Essential for Supply Chains

In today’s global market, most businesses often make a miscalculation relying solely on Gross Margin. Ignoring the post-production costs required to fulfill and service a product for a specific customer or channel. Gross Margin only considers the total Cost of Goods Sold (COGS). This oversight leads to a failure in strategy where profitable customers unwittingly […]

Silent Hijack: How GPS Spoofing Threatens Autonomous Logistics

Imagine 25 refrigerated trucks, all part of a high-tech Chinese cold-chain fleet, suddenly veering five kilometers off route in June 2024. This was not a glitch in the code or a steering failure. It was a digital ghost. Hackers spoofed GPS signals making the autonomous systems think the trucks were somewhere they were not. By […]

Navigating the Chokepoint: How the Hormuz Crisis Is Impacting Global Supply Chains

The Geopolitical Landscape and Logistics In a world of unprecedented and unexpected decisions and changes, the biggest shock the market has seen this year has been none other than the Hormuz crisis. Named after the god of order, Hormuz has, ironically, become one of the most critical and vulnerable chokepoints of global order. Giving passage […]

AI In Supply Chain; Costs, ROI and Why Projects Fail

As artificial intelligence continues to push its way into the industry, and tech giants continue to pump capital into what is sometimes referred to as the ‘AI Hype’, as an industry professional, it is important to stop and ask ourselves, “Is the massive influx of capital into AI powered logistics a gold rush, or a […]

The Supply Chain Management Skill, Nobody Teaches You in School

Beyond the Syllabus: The Art of Influence, Political Triage, and Cultural Intelligence Introduction: The “Hub” Paradox If you look at a typical university syllabus for Supply Chain Management (SCM), you will see courses on Linear Programming, Inventory Theory, Six Sigma, and Global Logistics. You will spend hours calculating the Economic Order Quantity (EOQ) and balancing […]

The Collision of Digital Trust and Supply Chains: A New Paradigm for a Digitized World

The worlds of digital trust and supply chain management are not just intersecting; they are colliding, forging a new paradigm where the secure and transparent flow of data is as critical as the physical movement of goods. This convergence is driven by the relentless digitization of supply chains, which, while unlocking unprecedented efficiency and visibility, […]

Resilience In Supply Chain And Leadership: Lessons From The Field

What would ensure when a well-designed strategy meets an unsure leader surrounded by uncertainties? When I first began my career in logistics and operations, I noticed one thing; operations might be flawless on paper with every detail mapped out, but in a world where uncertainty is the only constant, they always fall short of implementation. […]

Future Of Supply Chains In 2025: Scope And Innovations

When I first started out in supply chains, it was mostly about efficiency and saving costs. Saving capital while maintaining the quality was the whole buzz. However, the supply chain landscape has changed drastically over two decades. Investors and business owners are now concerned about resilient and sustainable supply chains that can withstand global shocks. […]

Leadership Counseling Service: Empowering You To Lead With Impact

Leadership guidance is no longer a luxury; it’s a must-have in today’s business world. When things go wrong or are unclear, strong leadership is often what keeps things from going wrong or going right. I have had the chance to work with businesses in many different fields over the years, giving them business advice and […]